Advertising you can rely on
Northumberland’s best-selling countryside magazine
• The only countryside magazine devoted exclusively to the Northumbria region — celebrating great people, places, history, landscapes, wildlife, and days out across Northumberland, Newcastle, and North Tyneside.
• Published bi-monthly and crafted with care.
• Trusted by readers and advertisers since 1987.
• Independent, local, and proudly rooted in the region.
• Sold in outlets where your customers shop, from local newsagents to M&S, Sainsbury’s, Waitrose, WHSmith, and farm shops, and for the majority of our loyal, engaged readers, via subscription, direct to their door.
Our readers are your customers . . . which means this is targeted, trusted advertising — and it delivers.
Our readers are your customers
• Aged 50 to 103, they are active, curious, and invested in making the most of life.
• Professionals, business owners, part-time workers and retirees — all with high levels of disposable income.
• They love travel, food and drink, nature, history, and discovering new places.
• They don’t just read The Northumbrian — they keep it. Many save every issue and use them as trusted guides for walks, drives, days out and holidays.
• They trust us. And when you advertise with us, that trust extends to you.
Connecting communities
• More than double the print run of The Journal, the region’s daily newspaper.
• 70% of our readers are loyal subscribers, including many who have collected every issue since 1987.
• The top-selling countryside magazine in Northumberland, outselling Country Life, Country Living, and The Field.
• Every copy is shared with an average of 3–4 readers per magazine as subscribers pass them on to friends, family, and neighbours.
• Bi-monthly means your advert works harder — staying in homes for two months, not one, and 60 times longer than a daily paper.
• A trusted reference - subscribers keep back issues and revisit them for inspiration on days out and holidays.
• Less clutter, more attention - we maintain a lower advertising-to-editorial ratio than most newspapers and magazines.
• Advertisers stay with us - many since our first issue in 1987.
• This is lasting advertising - featured in a magazine people turn to again and again, not skim once and bin.
What makes The Northumbrian different?
We don’t just publish a magazine — we build relationships, tell real stories, and offer genuine added value. Here’s why our advertisers choose us — and stay with us:
Real journalism, real trust: We do not blur the line between editorial and advertising. Unlike many titles, we do not run paid-for advertorials disguised as content. Our readers trust us — and that trust benefits you.
Stories worth sharing: If you have something newsworthy, we’ll help tell your story. We love shining a light on our advertisers when there’s something meaningful to say.
Fair pricing, flexible terms: We offer straightforward rates and easy monthly payment options, because good advertising shouldn’t be hard to budget for.
Design support included: No artwork? No problem. Our in-house design team create professional, eye-catching ads at no extra cost.
Loyal readers, loyal customers: Most of our readers subscribe to the magazine and have done so for years, which shows just how much readers value The Northumbrian — and they extend that loyalty to the trusted brands they discover in our pages.
A highly targeted audience: We reach a focused demographic: age 50+, deeply connected to the region, and loyal to traditional, trusted sources — like their favourite magazine.